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The saga of Jamdani

Guarding an heirloom A handcrafted Jamdani is a treasure meant to be passed down through generations and to preserve its elegance, follow these few simple steps. Always opt for professional dry cle...

Things to know before buying a Maheshwari saree

Ready to Find Yours? A genuine Maheshwari saree is proof that high elegance doesn't require heavy, restrictive fabrics. It is light, architectural, and completely distinct. If you're looking for a ...

The regal art of Chanderi

Caring for Your Chanderi A handcrafted Chanderi garment deserves thoughtful care to preserve its beauty for years to come. Dry cleaning is recommended, particularly for fabrics featuring zari work ...

Did You Know the clothes you wear can increase your risk of Cancer?

Carrying the Legacy Forward with ViraFOLKS. Making conscious choices about what we wear is not just about fashion, it is about caring for our health and protecting the environment. This is exactly ...

From Earth to fabric: The journey of Bagru print

Caring for Bagru textiles. To preserve the beauty of handcrafted Bagru fabrics, hand wash them separately using mild detergent and use cold water whenever possible. Avoid harsh chemicals and bleach...

Bagh Print

Care of Bagh Print Since Bagh print uses natural dyes and hand-printing techniques, gentle care helps preserve its beauty. It is recommended by most manufacturers to dry clean the Bagh printed clot...

Bhujodi- The Living Legacy of Kutch

Behind every Bhujodi textile is not just a loom, but a family, a community, and centuries of inherited knowledge. At Virafolks, we believe the most beautiful things are made with slow intention. We...

Ajrakh Chronicles: The beauty of timeless print.

Caring for Ajrakh: Preserving Its Timeless Beauty Ajrakh textiles are crafted with meticulous care, so they deserve equally thoughtful maintenance. For the first wash, many artisans and retailers r...

black and white block print Ajrakh modal silk saree

Ajrakh printing is a traditional block-printing technique that uses natural dyes like indigo and red to create intricate geometric patterns. Each piece is handcrafted, making slight variations in c...